Lanyards have become essential at professional events such as trade shows, conferences, seminars, or training sessions. These practical accessories, worn around the neck, are mainly used to hold items such as name badges, keys, phones, or any other essential item for the wearer.

One of the main advantages of lanyards is their ability to be customized. Indeed, they can feature the logo, name, or even the slogan of the company or the event in question. This personalization not only adds a professional touch, but it also strengthens brand image and ensures optimal visibility during events.

But faced with this trend, one question often arises: what is the real cost of custom lanyards? What determines their price? And above all, is it more advantageous to choose custom lanyards rather than a standard model? To answer these questions, it is essential to know how to choose a lanyard suited to your needs.

In this article, we aim to demystify the cost of custom lanyards. We will explore the different elements that influence their price, and we will give you advice on how to choose the supplier and the model that best match your needs and your budget.

The elements that influence the cost of custom lanyards

When considering customizing lanyards, several factors come into play and can influence the cost. These elements vary, ranging from the choice of material to the printing technique, including the type of attachment, the number of units ordered, and the width of the strap. In this section, we will detail each of these elements to help you better understand how the price of custom lanyards is determined.

1. The material

The choice of material is crucial because it influences the appearance, comfort, and environmental impact of the lanyards. Polyester, for example, is the most commonly used material due to its affordable cost. However, for those looking for a more eco-friendly option, bamboo or recycled PET are interesting alternatives, although they are more expensive.

To be more specific:

Polyester : This is the most commonly used material for polyester lanyards due to its durability and affordable cost. For example, a standard polyester lanyard can cost between €0.50 and €2 per unit depending on the quantity ordered.
Nylon : Brighter and smoother than polyester, nylon lanyards are often slightly more expensive. A nylon lanyard could cost between €1 and €3 per unit.
Tubular fabric : Often used for bulk lanyards due to its lower cost, it offers a softer feel. Prices can range from €0.40 to €1.50 per unit.
Bamboo and organic cotton : These eco-friendly materials can cost more due to their sustainable production. Expect to pay between €2 and €4 per unit.
Recycled PET : Made from recycled plastic bottles, this is an eco-friendly option that is gaining popularity. Although it is slightly more expensive than standard polyester due to its recycling process, it offers a sustainable alternative. Recycled PET lanyards can cost between €1.50 and €3.50 per unit, depending on the complexity of the design and the quantity ordered.

Comparison table:

Criteria	Polyester	Nylon	Cotton	Bamboo	Recycled PET
Price	$	$$	$$	$$$	$$$
Finish	Good	Very good	Average	Average	Good
Comfort	Very good	Good	Very good	Very good	Very good
Eco-friendliness	Average	Average	Very good	Very good	Very good

2. Width

The width of the lanyards determines the surface available for personalization. A wider strap offers more space for the logo or message, but it can also increase the cost.

Minimum width (1 cm) : This is the smallest and least expensive size, suitable only for customization with simple text.
Medium width (1.5 cm) : Slightly less expensive than the standard size, but the print is a bit less detailed. This size is preferred for keys or small items.
Standard width (2 cm) : This is the most common size. The print is more detailed than with other sizes. It is generally the most expensive of the three.

3. Length

The standard length of lanyards is generally 90 cm, but custom sizing is possible depending on your specific needs. However, depending on the item you want to attach, you may need a different length, which could influence the price.

4. Printing type

The chosen printing technique plays a crucial role in the final result and the cost. Screen printed lanyards, for example, are an affordable option but may not be suitable for complex designs. Dye sublimation lanyards offer superior quality and a wide variety of designs.

To be more specific:

Screen printing : Ideal for simple designs with a few colors. For example, a one-color design could cost €0.10 per unit, while a three-color design could cost €0.30 per unit.
Dye sublimation printing : Perfect for complex or photographic designs. This method is generally more expensive, sometimes adding €0.50 or more per unit.

5. Attachment type

The chosen attachment depends on the item to be attached to the lanyards. Options such as a swivel hook are common and affordable, while attachments like a clip offer more security but may cost more.

To be more specific:

Swivel hook : A common and affordable option, generally costing a few cents per unit.
Hook (360° swivel) : More elegant and functional, it can add up to €0.20 per unit.
Alligator clip : Ideal for name badges, it generally costs between €0.10 and €0.30 per unit.
Breakaway attachment : These attachments, which open when the lanyards are pulled with force, can add between €0.40 and €0.70 per unit.

6. Order quantity : The more custom lanyards you order, the more you benefit from volume discounts. There is generally a minimum order quantity required to customize your lanyards. This minimum may vary depending on the supplier and the type of customization chosen.

By understanding these elements, you will be better equipped to make an informed choice that meets your needs while respecting your budget.

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